When Asian immigrants decided to stay in America for good, one of the concerns they have in mind is the food. Food is an important part of Asian culture, and for many Asian countries, the food is not just for the stomach; food is also a representation of their culture and traditions. This is the main reason why many Asians who decide to migrate to other countries and regions also bring their food. Just take the case of Asians in America; when some Asians decided to make America their next home, they made sure that the food that they love will be readily available.
Asian food now the most popular in the world
According to The Washington Post, Asian food, particularly the ones that represent Chinese and Thai cooking, is now considered the most popular cuisine in the world. In the same report, it was mentioned that Asian cuisine is no longer just a niche cuisine, rather this has become an important movement around the world. The popularity of Asian cuisine can be measured in the global sales of Asian fast food restaurants. According to the same article, the global sales have increased by more than 500 percent since 1999, considered the fastest for any niche or cuisine.
Reasons why Asian cuisine is popular
There are a number of reasons cited by experts and foodies that explain the massive popularity of Asian cuisine. One reason is that the new generation of diners today are adventurous and they are looking for new food to eat and experience. Some of the modern eaters today see beyond the usual pizza and burgers to satisfy their hunger and cravings. Instead of simply relying on the classic fast food selections, they are now turning their attention to regional cuisine, Asian food included. Also, Asian food is often served in food carts and kiosks, thus allowing for take-out, and will even allow guests in leggings or comfortable home clothes to order food without feeling guilty.
Some of the popular Chinese food and items that have struck a chord among the new generation of eaters are dim-sum, sweet and sour pork (or fish), won ton and chow mein. All these are new to modern eaters, thus appeal to their sense of curiosity and adventure.
Another reason is the growing number of Asian immigrants in the United States. Diversity is now a founding principle in the US, and this was made possible due to the growing number of people coming from Asian countries. In 1960, the number of immigrants was pegged at 491,000, but in 2014, this number has grown to more than 40 million. Because there is a growing population of immigrants, businesses catered to their food needs. Although some immigrants will cook their food and bring their rice cookers and other traditional kitchen equipment, most of the immigrants still rely on restaurants. Rice cookers are important because rice is an important food staple among Asians. And this is a reason why the sales of restaurants that offer Asian cuisine are always growing at a fast rate.